Etsy SEO - THE Definitive Guide

etsy feature image

This is a complete guide to Etsy SEO in 2024. 

You’ll learn how to:

Understanding Etsy’s Search Algorithm

Keyword Research for Etsy

Optimizing Etsy Listings for Better SEO

Utilizing SEO-Friendly Images

External Factors Influencing Etsy SEO

Lots more

Let’s get started!

Table of Contents

What is Etsy SEO?

If people can’t find your Etsy shop easily, you’re missing out on potential sales.

Etsy SEO is important for craft sellers to get discovered.

By optimizing crucial factors on your Etsy listings and shop, you can increase your chances of appearing in search results much higher.

What is Etsy SEO?

Etsy SEO, in short, is how well your listings perform in Etsy’s search results.

What is Etsy SEO

It’s about using keywords, titles, tags, and descriptions that are relevant to what people search for.

When people search on Etsy, the platform looks at different parts of your listings to decide how well they match the search terms.

Listings that match most closely will appear higher in the results.

Why Should You Care About Etsy SEO?

There are a couple of reasons why Etsy SEO matters for your craft business:

More Traffic – Optimizing your listings can bring more people to your shop through search results.
More traffic means more potential customers finding your items.

Increased Sales – With more eyes on your listings from search, you have a better chance of making sales. SEO helps turn browsers into buyers.

Standing Out – Etsy has millions of shops. SEO helps you compete and get noticed above similar sellers by ranking higher for relevant searches.

Long-Term Growth – SEO is an ongoing process, not a one-time fix. Continually optimizing helps maintain and build your shop’s search performance over time as your business grows.

business grows

Now that you know why Etsy SEO is important, here are some tips to optimize your listings:

Use Descriptive Titles

The title is one of the most important fields for SEO.

fields for SEO

It should include your most important keywords while making sense to human readers.

For example, “Handmade Knitted Baby Blanket” is better than just “Baby Blanket.”

Fill Out All Tag Fields

Etsy allows 13 tags per listing.
Etsy allows 13 tags

Use relevant keywords, variations of keywords, and related long-tail phrases to describe your item fully.

Write Engaging Descriptions

Descriptions with keywords, details about materials, sizing if needed, and benefits to the customer to help both SEO and conversion.
SEO and conversion

Use bullet points or numbering for easy scanning.

Optimize Images

Name image files with your keywords and use alt text descriptions for images for SEO and accessibility.

Etsy can also recognize objects and styles in images to match searches.

Keep Your Shop Organized

Group similar items into categories to make them easier for customers to find.

Consider adding an FAQ to answer common questions to help with SEO and conversion.

Etsy as a marketplace

Etsy is a great place to open your online shop and sell creative items. 

But, first things first.

You’ll need to set up your Etsy shop.

Make sure to pick a shop name that tells people what you sell.

Use words that describe your items so they can find you more easily in searches.

easily in searches

When you make your first listings, include clear, colorful photos that show what your items look like.

items look like

Add details about sizes, materials, and how your items work.

Tags are important too.

Etsy lets you use up to 13 tags for each listing.

Choose words that describe your item like “necklace,” “beaded,” and “handmade.” 

This will help people discover your items when searching for those words.

searching for those words

You can also choose broader tags like “jewelry” and “gift.”

Play around with different tags to see which ones get you the most views.

most views

An excellent shop name and listings are just the beginning.

To really get your shop noticed, you should also promote it on Etsy and other sites.

On Etsy, you can highlight new items or put older listings on sale to attract more eyes.

You can also feature your bestselling items or those with pretty photos.

Outside of Etsy, share your shop URL on social media sites like Instagram, Facebook, and Pinterest.

Instagram, Facebook, and Pinterest

Post photos of your items with a link back to your shop listings.

Invite friends and family to favorite your shop for extra support.

Good customer service is another essential part of running a successful Etsy shop.

Make sure to ship your items quickly once someone buys them.
buys them

Be friendly and prompt if a customer has any questions.

Thank buyers for their purchase with a handwritten note, too.

This personal touch will make them happy.

Good reviews from happy customers will encourage others to buy from you as well.

buy from you as well

Strive for 5-star service every time.

Try new things to keep your shop fresh and attract repeat customers.

You can introduce new product lines or experiment with different styles.

Hold featured sales on holidays or do a social media contest for extra exposure.

Create bundles or variety packs of related items at a discounted price.

And don’t forget about email.

Send your subscribers periodic discounts and updates to keep them interested in what’s new with your shop.

with your shop

With some creativity, hard work, and these Etsy tips, you’ll be well on your way to sharing your artistic talents and making sales online. 

Remember that it takes time to build an audience, so be patient and focus on providing excellent products and services. 

Soon, you’ll have happy customers all over telling their friends about your fantastic Etsy shop!

Etsy's search rankings factors

In this chapter, we’ll explore some key factors that can influence your items ranking in Etsy’s search.

One important factor is having relevant tags and a title for your listings.

When people search on Etsy, the search engine looks at the words people type in and tries to find listings with similar words in their tags and titles.

It’s important to think like your customers and include the types of words they might search for that relate to your items. 

Don’t just use generic tags like “gift” or “present” – be more specific by including things like what your item is made of, what it can be used for, any designs or patterns on it, and colors.

patterns on it

The more targeted words you use that match what people search for, the better your listing’s chances of appearing in search results.

Another factor is having high-quality photos of your listings.

your listings

People want to see exactly what they’re buying, so take multiple photos of your items from different angles in flattering, natural lighting.

Make sure the photos are at least 500 pixels wide and include both a main cover photo and additional detail shots.

Etsy’s search engine looks at how many views, likes, and favorites a listing gets from its photos – so better photos can help drive more traffic and ranking.

traffic and ranking

The number of sales you’ve had on Etsy also signals its search algorithm.

search algorithm

Listings that have sold well in the past are more likely to rank higher than new or untested items.

So focus on creating listings that you know have broad appeal and that are likely to sell well.

sell well

You can also boost your sales by offering discounts, combo deals, or free shipping occasionally to move more inventory.

The more you sell, the better your search ranking will be over time.

Customer reviews

Customer reviews can also positively influence search ranking.

Etsy’s search looks at the star rating and number of reviews a listing has received.

Aim to gather 5 star reviews from happy customers to provide social proof that your items are of high quality.

You can politely ask customers to leave a review of their purchase after they’ve received it.

A handful of glowing reviews engages future customers and tells Etsy’s search that your listing deserves a higher ranking.

higher ranking

Another factor is how long your listings have been active.

Etsy’s search algorithm considers a listing’s age a signal of its quality and popularity over time.

Newly listed items have fewer chances to gather sales data, reviews, and stars than older listings.

So, keep your best-selling items listed continuously rather than relisting them as new each time.

new each time

This longevity and consistency help Etsy understand which listings should rank for which relevant search terms.

In summary, focus on using targeted tags and titles, high-quality photos, boosting your sales numbers over time, and gathering reviews.

The longer your top listings remain active, the more data they will provide Etsy about serving the most relevant search results to customers.

With some patience and effort, you can influence Etsy’s search algorithm to work to your advantage in ranking your handmade goods and vintage treasures higher over the long run.

Find effective keywords – Tools and techniques

There are some cool tools we can use to help us figure out which keywords might work well for our Etsy shops.

One tool I like is the Etsy Search Term Explorer

It’s free to use and gives you an idea of which search terms people are already using on Etsy to find different types of items.

To use it, go to the Etsy website and type a search term related to the kind of items you sell into the search bar.

search bar

This will show you a list of related keywords that people commonly search for, along with the number of searches each one gets per month.

number of searches

The keywords at the top of the list are generally the most popular ones, so those could be good ones to include in your listings.

You’ll also see some “long tail keywords” further down the list that have fewer monthly searches but could still help people find your shop if they are specifically looking for something unique you offer.

Be sure to only choose keywords that make sense for the types of items you sell.

It’s not a good idea to just stuff your listings with random words, hoping they’ll work.

Another handy tool is Google’s Keyword Planner, which is free to use if you have a Google Ads account.

Google's Keyword Planner

You can enter potential keywords and it will show estimated monthly searches for that term on Google.

While Google searches don’t always directly translate to Etsy, they can give you an idea of which words people are searching for related to your products.

Just be aware that search volumes for the same keyword on Google may be higher than on Etsy.

Etsy seo

Once you’ve generated a list of keywords to test from these tools, you’ll want to include them strategically in your listings.

Here are some tips:

  • Include keywords naturally in your titles, descriptions and tags. Don’t just repeat them over and over.

  • Put important keywords at the beginning of titles and descriptions for better visibility.

  • Use variations of keywords like plurals, related words, and common misspellings people may use.

  • Include keywords that describe colors, sizes, materials and other specific attributes of your items.

  • Test different keyword combinations in your listings and see which ones get the most clicks and sales over time.

Don’t use more than 15 total tags per listing for best results.

Make sure your keywords match the actual items you are selling accurately.

Consider including keywords related to occasions, gifts or holidays if relevant.

Importance of long-tail keywords in Etsy SEO

Long-tail keywords and how to use them can help your Etsy listings show up more in searches?

A long-tail keyword is made of three or more words.

Some examples might be “handmade wooden birthday gifts for men” or “knitted baby blanket pink and gray stripes.”

These types of searches are a lot more specific than just “baby blanket” or “gift for men.”

People use long-tail keywords when they have a very clear idea of what they want.

clear idea

Did you know that around 70% of all searches are long-tail keywords?

That’s a lot!

But most big websites only optimize for the top single word searches because those get the most clicks.

On Etsy, it’s a bit different.

Since our shops are smaller, focusing on long-tail keywords lets us rank for more niche searches that the big stores ignore.

Those niche searches may not get as many clicks overall, but they can really add up for a little shop like yours!

shop like yours

The best part is, it’s not too hard to start targeting long-tail keywords.

You just need to think like your customers.

What details would they search for if they knew exactly what they wanted?

You can include long-tail keywords in your titles, tags, descriptions, and even listing names.

Make sure to use relevant keywords naturally so it doesn’t look spammy.

Here are some tips to help you target popular long-tail keywords

Do keyword research

Use Etsy’s own search tool or a free keyword tool like Keyword Shitter to find related long-tail keywords people search for.

Do keyword research etsy

Add measurements, materials, and colors.

Words like “8×10,” “cotton,” and “blue” help your listings show up for more specific searches.

Mention occasions. Include holidays, events, or reasons someone might buy, like “Father’s Day gifts” or “wedding guest gifts.”

Layer on descriptive adjectives

Think of extra words potential buyers might search for, like “elegant gold necklace” or “cozy flannel pajamas.”

Focus on your niche

You can drill down to related keywords for your specific products, like “knitted dog sweaters” or “wooden toy trains.”

Use title case

Capitalizing the first letter of each word helps long-tail keywords stand out on search pages.

Test and refine often. 

See what keywords are generating clicks and, over time, favor those with your listings.

your listings etsy

The more long-tail keywords you target, the more likely your listings will show up for people doing specific searches.

It all adds up to more traffic and sales for your shop. 

Give it a try – you’ll be amazed at how much it can help get your items in front of the right buyers.

Title optimization strategies

The first thing Etsy’s robots look at is your title.

your listings etsy

They want to see keywords that match what someone might type into the search bar.

Take some time to brainstorm keywords people would use to find your item.

Get specific!

For example, if you sell knit hats, don’t just put “knit hat.”

Say “women’s knit slouch beanie in gray.”

beanie in gray

You’re telling the search engines exactly what it is.

Ask Questions

Our eyes are naturally drawn to questions.

Putting a question in your title makes people curious to click and find the answer.

For example, instead of just “Friendship Bracelets,” say “Find Your BFF with these Friendship Bracelets?”

The question mark catches attention.

Use Numbers or Lists

Lists and numbers guide the eye in a title.

People scan them quickly to get an overview.

For a multi-piece jewelry set, you could say “7 Piece Bangle Stack for Spring.”

multi-piece jewelry set

Breaking it into a numbered list helps potential buyers understand what they’re getting at a glance.

Add Adjectives

Adjectives make your listing sound unique and special.

Instead of just “Necklace,” say “Shimmering Crystal Heart Necklace.”

Paint a picture of what makes your item stand out from the competition.

from the competition

Use 2-3 powerful adjectives that highlight key benefits.

Keep it Short

Etsy recommends titles around 50-60 characters.

Long titles get cut off on mobile.

Get straight to the point within that limit.

For example, “Cozy Knit Blanket – Gray and Pink” vs. “A super soft and cuddly knit blanket made with love in gray and pink colors.”

pink colors

Short and sweet is best.

Test and Track Titles

It’s a good idea to A/B test your titles by listing the same item with different titles, then checking which one gets more interaction and sales.

Etsy analytics can tell you if a title change increased or decreased your views, favorites and sales.

Over time, keep refining titles based on what works best.

With some creativity and testing, you can hack your Etsy titles to rise above the crowd.

above the crowd

Remember, it’s not just about the item – the right words can transform a good product into a bestseller.

Compelling descriptions

Here are some tips for writing good descriptions:

Tell what it is – Start with the item name and what kind of product it is, like “Ceramic Flower Vase” or “Knit Scarf.”

kind of product

This helps people know right away what they’re looking at.

Describe features – List important features so people know what your item can do.

For a scarf, mention the yarn type, colors, and size.

For a vase, talk about the height, opening size, and if it’s dishwasher safe.

Include close-up photos too

close-up photos

Explain how it’s used – Don’t assume people will know how your item works.

For toys, say what age it’s for.

For tools, talk about what it’s used to make or fix.

Showing the item being used can help too.

Mention materials – Customers like to know what something is made of.

Is it ceramic, wood, or metal?

wood, or metal

What kind of yarn, thread or fabric?

Knowing materials can help people pick gifts for others too.

Add size details – For clothes, accessories or things that come in sizes, be sure to list exact measurements like length, width, height and weight if it matters for shipping.

Helpful charts can make sizing clear too.

Share your story – People love learning about the history behind an item or artist.

Sharing how you designed or made something adds a personal touch that helps people connect with you and your shop.

your shop

Include relevant keywords – Research keywords related to your item and include them naturally in your text.

Things like “garden gnome” or “knitted scarf” help people find your listing in searches.

Keep it short – Long descriptions aren’t always read.

Aim for 3-5 short paragraphs of well-organized details.

Break it up with bullet points, numbers or photos if it gets long.

bullet points
Reread and edit – Have someone else read your description to catch any mistakes or parts that don’t make sense.

Edit it until all the important info is clear and easy to understand.

Role of images in Etsy SEO

Etsy’s search algorithm considers many factors when ranking listings, but images are one of the most important. 

After all, people shop with their eyes first. 

When browsing Etsy search results, clear, high-quality images will draw customers in and make your listings stand out from the crowd.

from the crowd

Images also provide valuable visual information to help Etsy better understand what your listings are about.

The images you choose to showcase your products give clues about the style, materials, colors, and other attributes. 

This visual “metadata” helps Etsy match your listings to relevant search queries.

Tips for Optimizing Etsy Product Images

Now that we know images are so crucial, here are some tips to optimize your product images for better Etsy SEO:

    • Use high-resolution images at least 800×800 pixels in size. Zooming in should still look sharp.

    • Show the entire product from different angles. Front, back, and detail shots help customers visualize it.

    • Ensure all images are well-lit with clear lighting and contrast, in focus, and free of shadows or glare.

    • Use a solid white or plain colored background so the item pops. Avoid distracting backgrounds.

    • Add alternate images to show variations like different colors or sizes.

    • Label image file names descriptively, including relevant keywords for search.

    • Be consistent with image styles, sizing, and watermarks across all listings.

    • Consider lifestyle images of your products being used or worn if applicable.

    • Use image editing software to crop, brighten, or enhance image quality as needed.

For digital products, include preview images or mockups for templates, patterns, etc.

wood, metal etsy

By following these tips, you’ll provide Etsy with the best possible visual content to understand and rank your listings highly. 

Let’s move on to tagging images for additional SEO benefits.

How to Tag Images for Etsy SEO

Image tags provide text descriptions to further reinforce the content and context of your images for search engines. 

On Etsy, you can add tags when uploading each image file.

image file

Here are some tagging tips:

    • Include primary targeted keywords in tags, along with related long-tail terms.

    • Mention specific attributes like colors, materials, sizes, and other defining details.

    • Use descriptive adjectives to highlight unique selling points.

    • Keep tags concise at 1-3 relevant words or short phrases.

    • Comma separate tags within the 500 character limit for each image.

    • Be consistent with tags across matching images for the same product listing.

    • Double check spelling and formatting matches your targeted keywords.

Properly tagging images links the visual content to your desired search terms. 

Properly tagging images

This helps Etsy further understand what the images depict for more accurate product matching and ranking.

Pricing and Etsy search visibility

Pricing is one element that Etsy’s search algorithm pays attention to. 

But it’s not the only thing.

Other criteria like listing quality, shop reviews, and traffic patterns also influence where your items fall in search results.

etsy search results

Here are a few things to know about how Etsy considers price specifically:

Lower prices don’t always mean higher rankings. 

Etsy doesn’t simply rank the cheapest listings first. 

It looks at price in the context of other factors like relevance and popularity.

Price competitiveness matters more than having the absolute lowest cost. 

Etsy prefers listings that are competitively priced compared to similar items, not necessarily the outright lowest.

etsy outright lowest

Extremely low or high prices could hurt visibility. 

Listings that seem too good to be true or way above market value may rank lower in search. 

Etsy aims to show buyers a realistic range of options.

Dynamic pricing helps adjust to demand. 

Etsy’s algorithm understands price changes over time. 

Gradually raising or lowering prices in response to sales can influence search performance positively.

So in summary, while price is a ranking signal, Etsy doesn’t use it in a simple or straightforward way.

It’s one piece of a larger puzzle that also considers other metrics.

other metrics etsy

The goal is putting the best matches for buyers at the top.

Pricing Strategies That Can Boost Etsy Search Rankings

With a better sense of how Etsy views price, here are some practical tips for setting prices that may improve your search performance:

Research competitor pricing 

Take note of what similar high-quality listings are priced at

Test pricing with new listings 

When debuting new designs, create multiple listings at different price points. 

See which performs best in search and with sales over time

Gradually raise prices of top sellers

If an item proves very popular and sells out, consider increasing the price a bit since demand is strong. 

This can raise its search rank

Offer sales and deals selectively 

Short-term sales that make listings relatively cheaper can boost visibility.

etsy serp

But don’t over-rely on permanent discounts that undermine perceived value

Adjust prices seasonally as needed 

Higher prices may be reasonable during peak shopping seasons like holidays. Testing seasonal adjustments can optimize revenue

Use Etsy’s price suggestions cautiously

These are just estimates, your own research will better inform what buyers will pay for your unique creations.

Consider bundling and bundle pricing. 

The bottom line is there’s no single “best” price. 

Test, observe results, and be willing to refine your approach over time as you gain experience. 

With the right pricing mindset and strategies, you can enhance how well Etsy promotes your listings in search.

Well-organized shop layout

Why is shop organization important?

It’s easier for customers to find what they want.

etsy serps

Nobody wants to spend forever scrolling through messy listings to find the perfect gift.

Good organization makes browsing a breeze.

Your bestsellers are more prominent.

etsy bestsellers

Make sure your most popular items are featured prominently using Etsy’s fave listing positions. 

Customers will spot them and be more likely to buy.

You appear more professional. 

A disorganized shop looks amateurish. 

Clean layouts inspire more confidence in your business.

etsy business

Search engines can better understand you. 

Etsy’s algorithms need well-tagged, categorized listings to understand what you sell. 

Organization helps your shop rank higher in searches.

You sell more of your whole catalog. 

Good organization exposes customers to all your products, not just the first few listings they see. 

This introduces them to potential new favorites!

Now that you know why it’s so important, here are some practical tips for getting organized:

Tips for Organizing Your Etsy Shop

Clean house. 

Delete any old, out-of-stock listings that are just taking up space. 

Out with the old, in with the fresh!

Group similar items

Use Etsy’s categories, tags, and materials to logically separate your items. 

This could be by type of product, size, color, theme, etc.

Feature your bestsellers.

Feature your bestsellers

Make sure your most popular items are in your fave listing positions near the top of your shop.

Add sections for new arrivals. 

Create a section just for fresh inventory so customers always have new items to discover.

Use consistent photography and branding. 

Your shop’s aesthetic should have a cohesive look and feel customers will recognize.

Cross-promote related items. 

If someone likes one product, suggest similar alternatives right on the listing page.

listing page

Consider organizing by category. 

Group wood items here, jewelry there, for a tidy, browse-able setup.

Test and refine over time. 

See what’s working well and rework sections that need improvement. 

Organization is an ongoing process.

An organized Etsy shop creates a pleasant shopping experience that keeps customers lingering and encourages repeat visits. 

Take some time to straighten up your virtual shelves – your sales will thank you for it! 

How reviews impact Etsy SEO

Do Reviews Really Matter for Your Etsy Shop?

The short answer is – yes, reviews definitely matter!

listing page etsy

Customer reviews are also a big factor in Etsy’s algorithm.

Here are a few reasons why:

  • Reviews show customers are happy with your products

  • Etsy wants to show listings for items that people enjoy buying

  • Good reviews prove your items meet customer needs

  • The more reviews you have, the more data Etsy has to analyze

Etsy can see that your listings get purchased often if you have a lot of reviews.

etsy lot of reviews

This tells Etsy your items are popular.

Positive reviews boost your star rating.

A higher star rating means your shop and items will rank better than similar ones with fewer stars.

People trust shops with 4-5 star average ratings.

Reviews provide social proof.

Seeing that others liked an item makes people more likely to buy it too.

Reviews create a sense of safety in purchasing from a shop.

So in summary, great reviews signal to Etsy’s algorithm that your items sell well and customers enjoy them.

Tips for Getting More Etsy Reviews

Now that you know reviews matter for SEO, here are some tips to help you get more of them:

Ask for reviews right after delivery

When an order ships, send a quick message thanking the buyer and politely asking for an honest review if they enjoyed the item.

Offer an incentive

Something small like a 5% off coupon for their next purchase often motivates buyers to leave a review.

etsy reviews

Just be sure to mention this when originally asking.

Follow up a week or two later if no review

Send a friendly reminder that you’d appreciate their feedback to help improve your shop.

Don’t be pushy though

Offer review prompts

Include a thank you card or sticker in packages with a note asking buyers to scan the included QR code or link to easily leave a review.

Ask happy repeat customers too.

Even longtime customers may forget or need a reminder that reviews help your shop’s success.

Respond to all reviews, even negative ones

Thank buyers for feedback and explain how you’ll use it to improve.

This builds trust in your professionalism.

Offer a chance to win a gift card or discount code for anyone who leaves a review within a time period.

etsy gift card

The key is making review requests part of your standard customer service while also keeping them optional.

The role of social media

Social media is one of the best ways to spread the word about what you sell.

By sharing your listings on platforms like Facebook, Instagram, and Pinterest, you can introduce your items to a whole new audience.

etsy socials

Here are some tips for using social media to drive traffic to your Etsy shop:

Post Regularly

The more often you post about your Etsy listings on social media, the more chances people have to see them.

Etsy listings

Aim to share at least once a day on your most popular networks.

Post photos of new items or collections

You can also share photos of your crafting process to give followers an inside look.

Use Catchy Captions

Take the time to write captions that will make people want to click on your photos.

Mention where they can buy the item and include a direct link to the Etsy listing.

Keep captions short but include relevant hashtags so your posts can be discovered.

Cross-Promote Between Channels

Share each new social media post across all of your networks.

etsy networks

For example, post an Instagram photo and then share it to Facebook and Pinterest too.

This helps expand your reach.

Encourage followers to like and share your posts to spread the word even farther.

Add Social Links to Your Shop

At the bottom of every Etsy listing, you can include text or link buttons that drive people to follow your social profiles.

This makes it easy for buyers to stay connected with you after their purchase.

Be sure to update these links if you join any new networks.

Run Social Media Contests

Holding contests is a fun way to engage your following.

You could offer a discount code for one of your products to a lucky commenter.

Or have people tag friends for a chance to win a free gift.

free gift etsy

Contests motivate interaction which boosts discoverability of your posts.

Understanding and using Etsy advertising for extra visibility

Etsy advertising lets you pay to promote your listings.

There are two main types of Etsy ads:

– Promoted listings
– Offsite ads

Promoted listings only show your ads to people searching on Etsy, while offsite ads also bring visitors to your listings from other websites.

etsy shopping

With promoted listings, you choose which listings to promote and how much you’re willing to pay each time someone clicks on your ad.

The more you bid, the higher your ad will appear in search results. 

It’s like Google ads but just for Etsy. 

You only pay when someone clicks on your ad. 

This type of ad is good if you want more Etsy shoppers to see your items.

Offsite ads show your listings to people browsing websites outside of Etsy, like Google or Facebook.

Etsy, like Google or Facebook

When someone clicks the ad, they’ll be brought to your Etsy listings.

This type of ad can bring you new customers who may not have otherwise found your shop.

You pay based on how many people see your ad, not just clicks.

Now that you know the basics, here are some tips to help you decide if Etsy advertising makes sense for your shop:

Only advertise listings with high profit margins. 

Don’t promote items you barely make a profit on since you’ll be paying for those clicks. 

Focus on bestsellers.

etsy bestseller

Set realistic daily budgets. 

Start small, like $5-10 per day, to see how your ads perform before ramping up spending. 

You can always increase it later.

Tweak your ad creative. 

Test different images, titles, and keywords in your ads to see what gets the most clicks. 

Make sure your ads stand out.

etsy traffic

Use promoted listings for new listings. 

Give new items a boost by promoting them for a few days once they’re live to get more early visibility.

Consider offsite ads if you want new customers. 

These types of ads can introduce your shop to buyers who may become loyal repeat customers.

Analyze your results. 

etsy results analyzing

Etsy shows you stats on how your ads are doing. 

Pause low-performing ads and boost winners to maximize your spending.

Combine ads with other promotions. 

Be patient as you test. 

The best way to know if Etsy advertising is right for you is to try it out. 

Your Turn

How’s your shop these days?

Do you have any questions?

Let us know in the comment down below.

See you in the next one.

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