How to choose a captivating Niche?

The first thing before starting a blog is choosing a niche. 

Of course, you will choose a topic that you are most passionate about, but also that you possess a lot of knowledge of. 

But, what’s the catch?

You don’t know which topic to choose. Your niche or a topic you want to write about is too broad, or too narrow. You want to start a blog about your business and make it profitable. 

But, guess what?  In this chapter, I will show you how to pick a stunning niche.

#1 Which topics spark your imagination?

It’s time to do some brainstorming!

Take a second and think about what is my passion?

Is it cooking, is it fashion, is it home design? What is the topic that never wears out, always inspires you, makes you want to talk about it for days?

If you were able to answer the questions, then that is a pretty good signal that you have landed on your niche. That is something you should be writing about in your blog.

Writing a blog is actually a long dialog or discussion with your readers that can last for months or years.

# Be ruthless and cut your topic into 3-5 subtopics – it will do you good!

When you start your blog, of course, you will want to talk about every aspect of the topic you are passionate about. You will write about 10 or even more subtopics that are related to your niche. 

This is something you will want to steer clear of. 

Why?

Well, let’s discuss this.

Say you want to start a blog about pets.

You are REALLY passionate about animals.

Your brainstorming mind map would look like this:

And now you want to start writing about it. First, you cover snakes, then fish, then other pets, then you jump to health, grooming, teaching a parrot how to talk, which dog is best for a family with kids, how to stop your cat from scratching the furniture, and get – a mish-mash!

What’s the solution –  tone it down a bit!

Choose a few subtopics about the same animal (for example dogs) and dominate. 

Gradually you will realize that you really enjoy writing about only a few subtopics and others are not so enjoyable or inspirational. 

More importantly, you will notice that readers really love subtopics that you enjoy writing about. They respond to the content that you wrote with passion. 

And also you will realize that readers are perhaps not really excited about the rest of the subtopics. 

Maybe they will not be so interested in dogs’ illnesses, but they will love your posts about dog grooming.

And there you have it.

That is a good sign to choose to write about subtopics that are interesting both to you and your readers.

Writing a blog is an amazing job, but be aware of the fact that it changes and evolves once you find your target audience and establish what you are good at.

#3 Check out if your topic will never get old

You might want to write content based on trends or have an evergreen niche. 

This means that your brand and blog will stay relevant and engaging. 

Basically evergreen means that people constantly look for information about the products from a certain niche. 

Your job here would be to always introduce some fresh information or some cool new ideas about different problem solutions. 

If you choose an evergreen niche people all around the world will try to help themselves with your information. 

Another plus for evergreen niches – they have the potential for long-term profit.

Some relevant evergreen niches in 2021 are:

Air purifiers
Anti-aging
Bird training
Computers
Life coaching
Gardening
Motherhood

(and a lot more)

#3 Became a titan in blogging about your business!

If you are an ambitious businessman you can create a blog to promote your products or services. 

In a business blog, you will write content that will explain your niche in detail and attract potential customers. 

Become an authority in your field and contribute to the world of business with your blog. Use your blog as content marketing and enter the world of thought leadership!

Now you might ask

Well, how does one become a thought leader?

Let’s start by saying that this process is not something that happens in the blink of an eye. Becoming an authority in your field is built over a longer period of time. But once you manage to cement your credibility nothing can stop you to establish a thought leader status.

Here are some rock-solid tips on becoming a thought leader with your blog

Definition is everything!

Develop one niche market or subarea of your expertise. 

By choosing a specific area in your field of expertise, you will establish your brand and integrity more easily than if you try to be a thought leader in all areas connected to your industry.

Concentrate on the areas you know a lot about and stick to them. 

Research, research, and oh yeah – research again!

Becoming a thought leader means that you should be aware of the changes and growth in your industry.

By following the trends you will continue to be the top authority in your field with your insights and comments. 

Never stop learning about the market, and always strive to think ahead of others when trying to solve problems or giving advice in your niche. 

Pick the brains of other thought leaders bloggers!

As said in the previous paragraph, thought leaders never stop learning. 

Reading blogs from others who are in the same field of industry as you are is a great way to connect and develop your wisdom even more. 

Listen to others and ensure your authority in your field of expertise.

#4 How do I choose a monetizing niche?

Writing about a topic that you enjoy but also make a dazzling profit from sounds mindblowing.

But, sorry to break it to you – making a profit from writing a blog doesn’t happen overnight. You need to invest time and effort to find a niche that will make you rich.

What will be the result of all your hard work- read the following tips to find out

Research your niche on the internet.

Type your idea in Google and see how much it is popular. It’s that simple.

For example, you could type:

This will help you realize how easy people will find you. The more popular the idea is, the more potential customers it attracts! 

Visit the site Google trends

This is by far the best search tool! Here you can actually see the biggest shifts and changes in consumer behavior – you can find a profitable niche according to these trends! 

You can see if the trend is rising or declining. You can research demographic insights, related topics, and related queries.

You can check the search insight in for example last 7 days for let’s say packing hacks.

You realize that the highest peak of the search was on February 13, but generally, this topic has solid search popularity.

You can even compare two different topics to see which one is more popular.

For example

On the same day, you see that packing hacks were more popular than leather suitcases.

Much, much more popular!

Pro Tip: This kind of comparison can help you beat your competition! Super cool for your niche!

It also enables you to research the trends in a specific region or country.

For example:

You see that packing hacks were the most popular search topic in Australia.

Awesome right?

One more trick – to be sure whether your niche will be popular you can go back in the past and see the trends in the last year or last 5 years for example. 

For example, say you want to check the trends for women’s fashion. 

Okay, when you inspect the graph you see that there are some dips. But, on the whole, the search volume for this niche is quite solid. It’s normal to have slight increases or decreases because they only show seasonal trends (high search from January to March, a slight decrease from March to April) of the searches. 

So, try this phenomenal search tool that will definitely help you choose a trendy but more importantly profitable niche!

Research affiliate marketing sites.

When you mention affiliate marketing, people usually say that it is effortless, passive income.

You can easily imagine yourself sitting comfortably on your sofa and watching your affiliate income goes as high as a skyscraper.

Who wouldn’t like to do that?

You just need to find sites with the products connected to your niche, mention a few products and you’re golden.

Well, sorry to burst your bubble but it’s not that simple.

A lot of marketing programs don’t bring enough profit for you to relax.

This doesn’t mean you should be discouraged – just read the following rock-solid tips and hit the jackpot.

Go to a website called Quantcast. Here you can find out about the top 100 websites on the Internet. My advice is to scroll to the second or third page and check the niches and trends you see there. 

For instance, you notice that clothing is pretty popular. However, that’s still too broad.

Next, you go to a website called Quora. Here you can ask almost any question and get a thorough answer since this is a forum.  Here you simply type the term in the search bar and get a list of topics that are trending.

This way you will manage to narrow the topic of clothing into for example traveling clothes hacks and develop a smaller niche in that industry.

Now you might want to see if you can monetize your niche.

You don’t want to spin in a circle and earn no money

Go to a website called ClickBank affiliate retailer, with a huge number of users.

First, you can check the affiliate marketplace and start searching for your category. Secondly, you select your category and check the results.

Say you definitely want to promote products like leather suitcases, because this is closely related to your niche – packing hacks. The results might be displayed like this:

Each result will show you which products you can sell in your niche, and how well the affiliate product sells for a selected niche.

Check out the gravity (in the purple square) – the number of different affiliates who earned a commission by promoting this product in the 12 weeks period. 

This is the best trick to grab your possible affiliate-marketing niches and check for services and products that people spend money on.

Check your niche on AdWords

You might want to be sure that after you find an affiliate niche, not to forget checking how much it costs per click (CPC) of keywords in that niche. 

Say, your niche is traveling and sub-niche packing hacks. The results of these keyword ideas would be displayed like this:

You will be concentrating on sales and driving traffic so you need to check the competition.

In other words, you will figure out who is bidding, how you can compete, and how much clicks costs.

You will discover:

average monthly searches- how much traffic the niche keyword drive.
suggested bids – if a keyword niche is worth your time
competition – how difficult it will be to rank for them.

When you click on the “Suggested bid” column you sort your results by bid amount and find out which niche searches have marketers who want to pay a lot of money for just one click.

When you examine the results which niche is popular and can generate a significant income.

Check out The Amazon Affiliate Program

This could be the easiest way to monetize your blog since you are a beginner. Here you can find thousands of products you can review and recommend. 

So, how will you make money with Amazon?

First, I must tell you that joining this program is free to join. So you open an account, find a product you want to recommend, and create a special affiliate link through a Stripe tool on Amazon Browser. Then you add that link to your blog post.

When a user clicks your affiliate link (tracking code), a cookie is put on their computer. So, when a user buys a product, Amazon attributes the purchase to you, because you referred them. After the purchase, you get a commission and put the money in your pocket!

So you recommend a kitchen utensil on your blog, and a reader buys it – K – chink!

Check out the social media.

Social media platforms such as Facebook or Instagram can help you see how popular content, connected to your niche is or is it followed and used by a lot of people. 

This way you will see if your niche has a huge audience or not.

Know your audience

You surely understand how important this is. Decide exactly who is your target audience because of the following reasons:

You will choose the tone of voice more easily
You will decide on your marketing tactics
You will choose the appropriate platforms to promote your brand
You will know what content to create and which images to use

You get the picture right?

KILLER TIP: consider your target audience’s gender, lifestyle, age, culture, and so on.

Always keep in mind who you are targeting.

After finishing the research, you will conclude which niche will bring you the most profit. Also, you will see who is the target audience for your niche, what kind of products you could offer, and which social media to use in order to set up your online presence.

And voila!

You have found your profitable niche.

Right. Niche – covered. What’s next? 

Scroll down to find out.